Digital Marketing Apprentice of the Quarter November 2019
Annoucing Apprentify's and The Juice Academy's apprentice of the quarter. Ben has consistantly been on top of everything we have set and gone through. From day one at The Pilot Group his development coach Charles knew he had an apprentice that would set a high standard.
Well done Ben amazing award and truly deserved.
Two Successsful Apprentify Apprenticeship Ambassadors
Fantastic news as two Apprentify Apprentices Sipho Mangoye from People History Museum Manchester and Grace Collier from Making You Content recently attended the Greater Manchester Apprenticeship Ambassadors training session. Even better news is that they are now certified ambassadors and will now be educating young people on the value of going down the apprenticeship route
Everyone at Apprentify could not be prouder of Grace, Sipho and all 9 of the ambassadors. Well done and go forth and spread the wonderful word of apprenticeships as a choice of career path
Apprentify & The Juice Academy announce partnership on Junior Content Producer
Ahead of its upcoming apprentice recruitment day on Thursday 14th November, which will see the multi award-winning apprenticeship programme recruit its 25th cohort, industry leaders, The Juice Academy has selected training provider, Apprentify, as its new partner.
The Juice Academy, the not-for-profit brainchild of national communications agency, Tangerine, has been delivering apprenticeships in digital marketing for nearly seven years and recently teamed up with Apprentify, a relative newcomer to the apprenticeship market, which is already making impressive noises in the sector.
The Juice Academy has led the way in digital apprenticeships, delivering the first industry-led social media apprenticeship back in 2013. Since then it has gone on to train nearly 350 young professionals, producing employees for some of the country’s biggest brands, including Pretty Little Thing, Manchester Airport Group, Greater Manchester Police and UNILAD.
The Juice Academy selected Apprentify as its new partner as it too focuses entirely on digital marketing and social media. Apprentify’s concentrated expertise in this subject ensures the quality of its coaching and programme support. Apprentify development coaches offer a wealth of experience and digital ability, evidenced by its impressive 100% exam pass rate.
Apprentices on the programme will study the level three apprenticeship: Junior Content Producer, which focuses on content production for digital channels, while also benefitting from broader digital marketing training.
The next Juice Academy Recruitment Bootcamp, now in partnership with Apprentify, is on Thursday 14th November and there are a small number of employer and apprentice places still available. During the intensive, interactive and fun day, employers will select apprentices who have already completed a detailed digital skills scan as well as the BKSB Maths and English fundamentals with Apprentify, so they can be confident they are meeting the right level of talent to complement their company.
Speaking on the partnership with Apprentify, Sandy Lindsay MBE, founder of Tangerine and The Juice Academy, said: “We’ve reached a huge milestone as we welcome our 25th cohort of apprentices to The Juice Academy, and I’m excited about the partnership with Apprentify to deliver an ever-improving apprenticeship which will help mould some of the industry’s brightest young talent.”
Paul Drew, managing director and founder of Apprentify, said: “Apprentify is excited to be collaborating with The Juice Academy on the partnership and looking forward to making one of the best programmes on the market even better for employers across the North West. It is a match made in heaven! The Juice Academy has proven that its programme has one of the one best talent bootcamps and teaching experiences on the market. Couple this strength with Apprentify’s industry-leading assessors and industry experts and together we have a truly best in class apprenticeship experience.”
Grace was amazing throughout the Apprentify process excelling throughout especially at our apprenticeship assessment centre at the start of May. Making You Content certainly found an amazing digital marketing / social media apprentice.
We appointed Apprentify to help us source a digital marketing apprentice for our growing content agency. As we’ve never hired an apprentice before, we were completely new to this arena, and SallyAnn was extremely helpful in guiding through the process and what to expect. The experience was very smooth, and within the space of weeks we had found the perfect apprentice for our agency. SallyAnn and Dale made sure the onboarding process fitted around our business, and as a result Grace has quickly settled in with the team. We’re looking forward to seeing how the programme develops and working closely with the Apprentify team to complete the apprenticeship. Kelly Gilmour-Grassam (Director)
When I was looking for an apprenticeship, I was worried that I wouldn't find the right company for me. With the help of Scott and Dale at Apprentify, I was able to find the perfect apprenticeship. Scott informed me of everything during the process of the application, and he found me the digital marketing apprenticeship at Making You Content very quickly, and set me up for a telephone interview with Kelly, and then later on, a face-to-face interview. I am very happy here at Making You Content and I'm looking forward to learning more about the marketing industry through the apprenticeship. Grace Collier (Apprentice)
Apprentify launches first digital marketing programme
Today has been a proud and amazing day. One that I have been looking forward to for a very long time.
In August 2018 I set off on my mission to create the best digital marketing apprenticeship training provider. Today we had our first apprentices on programme. It has been a hard and long road to this point.
The whole team has worked tirelessly to deliver our programme. We have left no stone unturned to provide the best experience and service. The people would not believe the amount of research, curriculum design, systems development, quality assurance, sales strategy and talent assessment we have done to get this off the ground. It has not been easy at all but the results have been amazing.
Listening to the feedback from the first cohort has been amazing.
From the very start we knew that we wanted to develop something good and almost every employer and apprentice who we have spoken to have agreed that it is amazing.
I am so proud of everyone at Apprentify, as today we did just that.
So if you are looking for the next digital marketing apprentice superstar or looking for that next step on your career ladder then get in touch [email protected]
Developing a digital marketing standard that is not standard
To deliver the best digital marketer standard on the market the team at Apprentify knew that we needed to ensure at a few key areas were addressed to ensure that you would get the best service:
The best - We knew that to deliver the best solution we needed to work with the best. This meant a huge amount of time spent researching and the finding the best solutions out there.
Simplicity - To ensure that our apprentices and the companies that we place these in have the best experience and service we knew that it had to simple and easy to use.
Digital - It had to be online /digital and work seamlessly. Everything from digital signatures meaning no paperto online workshops needed to work together.
We knew that at the centre of our business we wanted a technology that would drive our business forward seamlessly and simple.
One of those systems was Bud. It is the best on the market (in our view and probably theirs) and allows the online sessions, face to face coaching, inductions and apprenticeship funding to work together.
Apprenticeships are complicated and we knew that we needed things to be simple, fast yet fully compliant.
Technology should be driving our apprenticeships, not embarrassing them. Gone are the days where apprenticeships are solely work based and classroom taught.
Bud has allowed us to develop a truly innovative delivery solution and process. It is fast and engaging and allows us to report on anything. Our apprentices now have a one stop shop for all of their eLearning and portfolio requirements to deliver effective apprenticeships.
It is that time of year where the national minimum wage increases and this is no different for Apprentice's. The national minimum wage for an Apprentice has increased 20 pence per hour from £3.70 to £3.90.
Apprentices are only entitled to the apprentice rate if they are aged under 19 or they are in their first year of their apprenticeship. If an apprentice is aged 19 or over and they have completed the first year of their apprenticeship they are entitled to the minimum wage for their age.
Does the role involve workplace visits, regular reviews of progress and elements of 1:1 coaching and mentoring? YES...
Does the role involve making assessment decisions against selected criteria? YES...
(we may not be allowed to officially document our decisions against portfolio evidence, because that's the EPA's job. But let's face it, ongoing assessment against the KSB's to ensure readiness for EPA is part of the job right?)
Does the role involve gathering evidence to show progression as well as effective caseload prioritisation and time management? YES...
Whichever side of the fence you lie on, one thing is for sure though, is how important these job roles are to the success of every Training Provider out there.
Finding that gem
The recruitment for this role cannot be taken lightly, or rushed. Operational Managers are often in a predicament when it comes to recruiting for this role. They're torn between the quality of the candidate and the desperation to get somebody into post, so that apprentices aren't left disengaged and start dropping behind.
The danger also lies in the performance of the candidate at interview. I liken this sometimes to conducting OTLA's. I've observed many Assessors (Sorry Tutors... Sorry Trainers... Sorry... oh you know what I mean!) that have been able to put 'on a show' at a formal observation. And yet, when you dig deeper, their usual performance in role is far from 'Outstanding.' How many times have you been duped into hiring a new Assessor and they ended up being far from what they made out to be at interview?
Luckily for us, our OTLA's consider far more than just the formal observation, but that's neither here nor there in regards to this blog. What I want to know is, to what lengths do you go to ensure you're hiring that 'Outstanding' Assessor? The one that doesn't let you down. Does what they say they will do, when they say they'll do it, and then more?
Perhaps the way to go is to ask them to provide evidence to prove their achievements against a list of internally defined criteria in order to make a decision? Or is that just 'Frameworks' Assessing?
Three ways Brexit will impact apprenticeships in 2020
Does Brexit make bleak reading for apprenticeships?
Unless you've been hiding under a rock for the past three years to avoid any mention of the word Brexit (possibly my personal least favourite portmanteau of all time!). You may have heard that the United Kingdom is leaving the European Union on the 29th March (which at time of writing is in ten days time). We think. Infact, we're not sure if or when Brexit will happen. Luckily, it seems the Houses of Parliament have it all under control so there's no reason to panic... (more…)