Writing a CV can be challenging, especially for apprentices. So, what do you need to include to create an effective digital marketing CV?
One of the main purposes of a CV is to catch the readers eye enough for them to invite you in for a face to face interview. It is at this point where you can really sell yourself, your skills, knowledge and your passion for digital marketing. Look out for my blog next month where I will look at succeeding at interviews.
There are many different templates, formats and styles to write a CV and none are right or wrong. Everyone views CV’s differently and this includes those who review them too. The below is what in my experience works for apprentices looking to get to that interview stage for a digital marketing role.
There are many different templates out there to write your CV on. As you are looking in a creative industry, my advice would be to get creative with your CV. Digital marketing is a very popular apprenticeship, so standing out from your peers could make all the difference. Microsoft Word have more than enough free options to go at, so I would start here.
Generally, whoever is reading your CV will be reading a few, so you don’t want to waffle on throughout your CV. Keep it clear and concise.
Stick with the basic personal information such as name, contact number, email and address. Nothing more is required at this point of your journey, so avoid pictures and other personal data which is not relevant.
A key area on a CV, where you will have to catch the readers eye for them to keep reading on. So again, don’t waffle and keep to the point. I would include 2 or 3 shorts paragraphs here on your current situation, main skills, why you want to enrol on a digital marketing apprenticeship and what you hope to achieve from this whilst working at their company.
Another important area of a CV is your current skills. Having read the job description what soft and digital marketing skills are they looking for. If you possess these skills, then you must include them. Bullet pointing is the easiest way to go and you can add a little description if required. Below is a list of some of the soft & digital marketing skills they may be looking for.
- Problem Solving
- Work Ethic
Digital Marketing Skills
- Social media
- Content Creation
- Creative Writing
- SEO / PPC
- Google Analytics
- Software knowledge i.e. Adobe Suite
- Web creation
A relatively straight forward section of the CV but one to ensure you are clear and concise. Start with the most recent role first and move backwards. You should include the company, job role, duration you were there as a title and then a small paragraph of specifically YOUR responsibilities.
Again, most recent first and move backwards. The title should be where you studied and at what level i.e. GCSE’s with your specific subjects and grades following.
Volunteering & leadership experience
This is a nice addition to a CV that can showcase any volunteering you have completed or any projects, teams or clubs you may have led.
Creating a portfolio will not be for everyone, however if you want to stand out from your peers, this is a great way to go about it. A simple link on your CV to a portfolio is a fantastic and simple way for you to showcase some of your skills to the employer.
You can write your references on your CV, however for an apprenticeship role, simply writing ‘References available upon request’ is enough.
If you are interested in a digital marketing apprenticeship and would like to know more, please complete one of our online submission forms and a member of the team will be in touch.