Date: 29/10/2020 - Price £195+ VAT
Google Analytics is Google’s free web analytics service which enables you to analyse detail about the visitors on your website. It provides valuable insights into how your customers find you online and what they do once on your website. Optimised, this data can help you maximise your marketing strategy, improve your website and ultimately drive growth for your business.
Call: 0333 996 0167 to book.

- Taught by industry experts
- Live demostration of how to use Google Analytics
- After the session, you will also receive a unique e-learning training course with demonstrations, explanations, theory and supporting activities to truly embed the learning from your training.
- You'll also receive a one hour 1:1 consultation with a trainer who will review your Google Analytics account 4 weeks after the course to ensure you're up and running with your web analytics!

1 Why Google Analytics?
- How does Google Analytics work?
- How do I setup Google Analytics?
2 How do I use the reports in Google Analytics?
- Audience Report
- Acquisition Report
- Behaviour Report
- Conversions Report
3 How do I customise Google Analytics?
- Dashboards and Reports
- Dimensions and Metrics
- Goals
- Campaign Tracking
- Account Structure
- Filters
4 The Google Analytics Platform
- The Solution Gallery
- Attribution Modelling
- Audience Types
- Segments
- Integrating third party systems
- Event Tracking

This session is part of the Apprentify Masterclass Programme - designed to teach small businesses or junior marketers how to use different platforms or tools to increase their online performance

Traditional marketing methods will always suffer from not being able to truly track, measure and understand their audience. Google Analytics is a powerful (and free!) tool that allows you to understand your audiences in greater detail allowing you to optimise your website further to increase conversions.

This session will teach you how to use Google Analytics and customise the platform to suit your business and your needs. During the session, we'll explore the reporting features available in the system including how to create your own custom reports. You'll learn how to track company goals and measure conversions in the system tied into your company website. Finally, you'll discover the most powerful and impactful features in Google Analytics to understand your audience and their behaviour in great detail.

Date: 22/10/2020 - Price £195+ VAT
Google Ads (previously known as Google Adwords) is Google’s advertising platform where you pay to display what you want to advertise be it a product, service, listings or content. It can be a highly effective, targeted way of driving relevant traffic to your website when potential customers are searching for what your organisation provides. 
Call: 0333 996 0167 to book.

- Taught by industry experts
- Live demostration of how to use Google Analytics
- After the session, you will also receive a unique eLearning training course with demonstrations, explanations, theory and supporting activities to truly embed the learning from your training. 
- You'll also receive a one hour 1:1 consultation with a trainer who will review your Google Ads account 4 weeks after the course to ensure you're up and running with your paid marketing!

Why Google Ads?
- Earned and owned media
- Paid media
- Different advertising networks
How does Google Ads work with other marketing?
- The sales funnel
- The psychology of selling
- The Buyer journey and paid ads
How do I create adverts on Google Ads?
- How to create a Search ad
- How to create a Display ad
- Bidding on the right keywords
How to create appealing ads that convert
- Dynamic Search Ads
- Text Ads
- Ad Extensions
How do I accurately target my audience(s)?
- The Keyword Planner
- Bidding strategies
- Audience types
- Using Remarketing

Paid advertising in 2020 is a hugely important channel of marketing - every day, millions of pounds are spent by advertisers on Google's various advertising networks to generate more business and more sales. There's a reason these advertisers keep coming back to Google to spend their money, and you're about to find out!

This session will teach you how to use Google Ads to improve your company's search engine performance. During the session, we'll explore the fundamentals of advertising online and how to apply these to your Google Ads campaigns. You'll learn how to create an advert with individual support and guidance for your own business. Finally, you'll learn how to utilise the various tools within the system to further optimise your adverts and continue to beat your competition in 2020.