18/04/2019

Getting Career Ready

Written by
Paul Drew
18/04/2019

Paul Drew photo

Digital Marketing Apprenticeships

Our research of our digital marketing apprenticeships in Manchester 6 months ago identified that employers and apprentices felt that they were not getting career ready when they graduated from their apprenticeship.  Although every apprenticeship has been developed by employers it is hard to categorise a broad subject or area like digital marketing.

 

What is digital marketing?

Digital marketing is a vast area where roles fit into many silos.  These areas are not just a linear programme of subjects.  Digital marketing is the art the covers all that centres around a companies website/s or digital channels like social media and email marketing.  It also covers the sometimes forgot art of analytics.  The beauty of digital marketing is that it is a multi layered solution but the return on investment can be tracked and identified.

Online marketing

So what are Apprentify doing?

Well after speaking to lots of digital marketing apprentices across Manchester and Leeds we found that there were four distict areas that needed employers and apprentices ended up in.  So at Apprentify we designed our programme to offer 4 routes or paths which are over and above the current digital marketer standard.  These paths are designed to get our apprentices career ready in key areas that work for their employers and bring the best results for them.

Engagement - These are the superstars that manage campaigns on social media or the wordsworth of this world dealing with engaging content.  Attention in this world is the most valuable commodity. If you can get someones attention in a world where we are exposed to millions of messages a week.

Search Marketing - Another valuable role for companies are those lead generators.  Businesses are moving away from commodity selling and to SaaS models.  Digital is also the future today the first step on the sales ladder is research through Google or Social Media.  Advertising on these platforms is a science and to get this right means business survival in most cases.

Web Design - Once people get to a website or receive an email it is the look and design that appeals.  It is no good getting the engagement / attention and directing to something that does not look amazing.  Web design is an art and a skill that companies really need

Web Development - Other side to the web coin is how a site or app functions.  Usability and function is what makes the whole cog turn.

We have had a few employers ask for a 5th strand which is a analytics and data.  So we are looking into this as a further option.

So our digital marketer level 3 standard that was designed by employers has been enhanced for what employers and apprentices really need.  This is going down a fantastically with our clients and apprentices.

Learner Journey


Blog Disclaimer

Any opinions expressed within the blog are those of the author and not necessarily held by Apprentify itself. Please be aware that information provided by this blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

Leave a Reply

Recent Posts

Detract yet delight written farther his general. If in so bred at dare rose lose good. Feel and make two real miss use easy.
02/09/2019
Digital marketing apprentices – Succeeding at your Interview

Interviews are tough in all industries and especially for those apprentices who have never experienced them before. So, what is good practice to ensure you succeed at your digital marketing interview? Similarly, to my previous blog ‘Writing an effective CV’, the aim of your interview is to showcase your skills, knowledge and personality to the […]

Read More
02/09/2019
Apprentice Diary - Month 2

Month 2. The Apprentice Diaries: Grace’s Second Month Read about Graces 2nd month at Making You Content Limited The Apprentice Diaries: Grace’s Second Month When I was looking for an apprenticeship, I was worried that I wouldn't find the right company for me. With the help of Scott and Dale at Apprentify, I was able […]

Read More
27/08/2019
Apprentify Outreach Challenge

  The Apprentify 'Outreach Challenge' launch. New for 2019/20 Here at Apprentify we have been busy looking at our current Apprenticeship programme and considering what we can do to enhance our curriculum offering for our Apprentices and Employers as well as having a bigger impact on our local communities. New for 2019/20, all new apprentices will […]

Read More
twitter-squarelinkedin-squarefacebook
%d bloggers like this: