It is amazing what Jess has learnt and given to both Purple Creative Studios and her digital marketing appretenticeship over the last 6 to 7 months.
It seems like just yesterday when Jess contacted us about a career in digital marketing. After her assessment centre success back in 2019 we knew she would be fantastic for our partner Purple Creative Studios. Purple Creative Studios put us through the mill and really wanted to ensure that they had a partner that would be a success for them as they had used other providers in the past. We think it is match made in heaven and are really proud of Jess and what she has achieved.
Digital Marketing Apprentice Award
Testament to everything we have said Jess won the Apprentify apprentice of the quarter award in May 2020 and smashing her exams throughout.
Recently Jess also helped out with a video for our partners at Cheshire and Warrington Apprentify from Learn Live. The video was a interview with our Head of Talent Scott Austin, Development Coach Gemma Swindlehurst and Jess to learn about the apprenticeship. This has been sent out to schools and colleges across the region to help promote apprenticeships. Why not have a look at the video that Apprentify and Cheshire / Warrington LEP put together with Jess last month.
What Makes The Best Digital Marketing Apprenticeship?
The Best Digital Marketing Apprenticeship
- What makes a good programme or service?
At Apprentify we specialise in digital marketing apprenticeships. From the very start we made sure that what we offered was the very best and what employers and apprentices were asking for.
For the first 3 months we spent a lot of time doing lots of research and designing. We directly spoke to over 100 employers and apprentices not just about digital marketing but about apprenticeships as a whole. We asked a few simple questions:
What works for you right now?
What areas need improving?
Who do it the best and why?
If you could have a magic wand what would you change?
Time and time again employers told us there were 3 main issues with apprenticeships they had utilised over the last few years:
The recruitment of new talent that was out into apprenticeship roles was poor. Apprentices need to be of a certain type of behaviour and with drive, tenacity and all this had to come with time management.Not only this the apprentice needs to have a passion for the role they are going into such as digital marketing. Employers were telling us that the apprentices were leaving after 6 or 12 months as they just not right or just did not want a career in digital marketing. Apprentices were telling us that an apprenticeship was just not right for them or even a career in digital marketing, so they left.This is why recruitment is vital to the whole success of an apprenticeship. Apprentify designed a whole process that takes up to 6 hours of assessment across a range of apprenticeship and digital marketing tasks. Therefore, we know that an apprentice will be right and where they will shine. Most importantly we identify that they want it from the bottom of their heart and not just a job in digital because it sounds cool
Classroom Training is very popular, and engagement was generally classed as very good. However, employers were telling us the amount of out of the office training in venues miles away from the office was far too much and unnecessary.They also felt that because they were classroom training, they used out of date knowledge and techniques.
The final output of the apprentices. Digital marketing especially is a programme that provides well rounded digital marketers. This is great for the apprentice and the employer they get to focus on most areas that are important. Employers were involved from day one in the trailblazer groups but how can they develop something for everyone. Most employers simply want an apprentice that will be experienced or enhanced in a certain discipline, something that gives them a true ROI.So the best digital marketing apprenticeship providers design something that drives extra skills, knowledge and behaviours that an employer and apprentice can harness.At Apprentify we have developed our unique path to mastery which are four paths that are not part of the apprenticeship standard. These paths help develop extra skills, knowledge and behaviours.
Best coaches and trainers. The very best apprenticeship providers have coaches that have walked the walk within the digital marketing industry.The Apprentify coaches have all been digital marketing managers or worked agency side. We also ensure that every coach does a few industry days each year.
So all in all every provider I am sure provides a great apprenticeship programme but the very best digital marketing apprenticeship providers go that extra mile and put in that extra effort not only to make it the best programme but also the best front end (talent acquisition) and back end (development) and everything in between (coaches and programme). It is not easy and maybe not the most profitable way, but it is right, and we believe the very best digital marketing apprenticeship providers do this.
Apprentify offers digital marketing and junior content producer apprenticeships, view our page on the apprenticeships service
What are employers saying about Apprentify?
What employers are saying
We love feedback at Apprentify, so we are proud that we are getting some amazing results on the national apprenticeship service website from our employers. We have 33% saying we are excellent and 66% saying we are good with no employer rating us poor or very poor.
We do have 3 areas to focus on so we are doing our utmost to ensure that we getting these improved. However we are still so proud of the results.
Based on 9 reviews from employers that work with this training provider.
Things to improve
Communication with employers (4)
Getting new apprentices started (3)
Improving apprentice skills (3)
Adapting to my needs (2)
Providing the right training at the right time (2)
Digital Marketing Apprentice of the Quarter November 2019
Annoucing Apprentify's and The Juice Academy's apprentice of the quarter. Ben has consistantly been on top of everything we have set and gone through. From day one at The Pilot Group his development coach Charles knew he had an apprentice that would set a high standard.
Well done Ben amazing award and truly deserved.
Two Successsful Apprentify Apprenticeship Ambassadors
Fantastic news as two Apprentify Apprentices Sipho Mangoye from People History Museum Manchester and Grace Collier from Making You Content recently attended the Greater Manchester Apprenticeship Ambassadors training session. Even better news is that they are now certified ambassadors and will now be educating young people on the value of going down the apprenticeship route
Everyone at Apprentify could not be prouder of Grace, Sipho and all 9 of the ambassadors. Well done and go forth and spread the wonderful word of apprenticeships as a choice of career path
Apprentify & The Juice Academy announce partnership on Junior Content Producer
Ahead of its upcoming apprentice recruitment day on Thursday 14th November, which will see the multi award-winning apprenticeship programme recruit its 25th cohort, industry leaders, The Juice Academy has selected training provider, Apprentify, as its new partner.
The Juice Academy, the not-for-profit brainchild of national communications agency, Tangerine, has been delivering apprenticeships in digital marketing for nearly seven years and recently teamed up with Apprentify, a relative newcomer to the apprenticeship market, which is already making impressive noises in the sector.
The Juice Academy has led the way in digital apprenticeships, delivering the first industry-led social media apprenticeship back in 2013. Since then it has gone on to train nearly 350 young professionals, producing employees for some of the country’s biggest brands, including Pretty Little Thing, Manchester Airport Group, Greater Manchester Police and UNILAD.
The Juice Academy selected Apprentify as its new partner as it too focuses entirely on digital marketing and social media. Apprentify’s concentrated expertise in this subject ensures the quality of its coaching and programme support. Apprentify development coaches offer a wealth of experience and digital ability, evidenced by its impressive 100% exam pass rate.
Apprentices on the programme will study the level three apprenticeship: Junior Content Producer, which focuses on content production for digital channels, while also benefitting from broader digital marketing training.
The next Juice Academy Recruitment Bootcamp, now in partnership with Apprentify, is on Thursday 14th November and there are a small number of employer and apprentice places still available. During the intensive, interactive and fun day, employers will select apprentices who have already completed a detailed digital skills scan as well as the BKSB Maths and English fundamentals with Apprentify, so they can be confident they are meeting the right level of talent to complement their company.
Speaking on the partnership with Apprentify, Sandy Lindsay MBE, founder of Tangerine and The Juice Academy, said: “We’ve reached a huge milestone as we welcome our 25th cohort of apprentices to The Juice Academy, and I’m excited about the partnership with Apprentify to deliver an ever-improving apprenticeship which will help mould some of the industry’s brightest young talent.”
Paul Drew, managing director and founder of Apprentify, said: “Apprentify is excited to be collaborating with The Juice Academy on the partnership and looking forward to making one of the best programmes on the market even better for employers across the North West. It is a match made in heaven! The Juice Academy has proven that its programme has one of the one best talent bootcamps and teaching experiences on the market. Couple this strength with Apprentify’s industry-leading assessors and industry experts and together we have a truly best in class apprenticeship experience.”
When I was looking for an apprenticeship, I was worried that I wouldn't find the right company for me. With the help of Scott and Dale at Apprentify, I was able to find the perfect apprenticeship. Scott informed me of everything during the process of the application, and he found me the digital marketing apprenticeship at Making You Content very quickly, and set me up for a telephone interview with Kelly, and then later on, a face-to-face interview. I am very happy here at Making You Content and I'm looking forward to learning more about the marketing industry through the apprenticeship. Grace Collier (Apprentice)
We appointed Apprentify to help us source a digital marketing apprentice for our growing content agency. As we’ve never hired an apprentice before, we were completely new to this arena, and SallyAnn was extremely helpful in guiding through the process and what to expect. The experience was very smooth, and within the space of weeks we had found the perfect apprentice for our agency. SallyAnn and Dale made sure the onboarding process fitted around our business, and as a result Grace has quickly settled in with the team. We’re looking forward to seeing how the programme develops and working closely with the Apprentify team to complete the apprenticeship. Kelly Gilmour-Grassam (Director)
Grace’s First Month as Digital Marketing Apprentice at Making You Content.
We are so happy to give you the first in a series of digital marketing apprentice and employer diaries from our friends at Making You Content who took their first apprentice last month Grace. Each month they will be providing a warts and all (fingers crossed!) diary of their experiences from an employer and apprentice point of view.
If you are looking to take on a digital marketing apprentice please get in contact at [email protected]
Digital marketing apprenticeships: Giving you the edge by ‘walking the walk’
Digital marketing apprenticeships: Giving you the edge by ‘walking the walk’
I’ve yet to meet an organisation that doesn’t want to increase its online profile. Being able to market our products or services is no longer what sets you apart…it’s the base-line. This is because digital marketing is an effective way to increase leads, conversion rates and retention.
Companies have a number of ways to do increase their digital marketing efforts.
They could use an eternal digital agency, which works well but can be expensive.
They could employ an experienced marketer, which can sometimes mean employing someone with ‘old habits’. This can also be quite an expensive route.
Many employs these days chose a digital marketing apprentice, either to complement these approaches, or instead of them. Due to government funding this can be a cost-effective way of adding fresh talent to the team. Talent that can be moulded to fit your ethos.
Crucially, a marketing apprentice doesn’t just mean have to prove they have learned the complex theory behind digital marketing techniques. They also have to prove competency and behaviour.
This means delivering actual tactical marketing campaigns for their employer. It also means ensuring they are adopting the attitudes and approaches that you demand.
So, imagine having that new team member, hungry to apply themselves, working towards your social media, content, email marketing and advertising goals. Imagine them reporting back to you on the efficacy of a recent campaign, and recommending how the next one could be even better.
They aren’t employed just to talk the talk. It’s our job to make sure they walk the walk.
Apprentify are an experienced training provider who guide our clients through this process. This includes recruitment, training and assessment. We are passionate about delivering the very best digital marketing apprenticeships available, without compromise.
Our truly flexible digital marketing programme has been designed to ensure that the employees get the very best techniques and coaching. With our 128 hours of online training and 435 hours of off the job learning we ensure that they get the right focus to make them a success.