14/02/2019

What do you need in Digital Marketing in 2020?

Written by
SallyAnn Coleman 
14/02/2019

There has been a revolution in apprenticeships in recent years beyond the advent of the apprenticeship levy https://apprentify.com/apprenticeship-levy/. It is quite amazing how many job roles can now be fulfilled by apprenticeships. Training companies like us here at Apprentify work hard to offer a quality results driven alternative to University and the increasingly staggering costs of attending.

 

I don’t think anyone is in any doubt today of the importance of digital for the future. Here in the Northwest, Manchester Digital recently carried out an audit of over 250 digital and technology businesses https://www.manchesterdigital.com/sites/default/files/Skills%20Audit%20Report%202017.pdf which detailed the struggles companies face to hire digital talent. A notable positive was that the investment in talent is increasing with over 50% of businesses stating that they had taken on an apprentice in the last year. It is easy to argue that there has never been a better time to hire a digital apprentice or indeed to be one.

 

Food for thought when considering what a marketing team needs is an article by Tom Treanor,  a specialist in Content Marketing, Social Media Marketing, Social Business, and Search Engine Optimisation (SEO). https://blog.treasuredata.com/blog/2019/01/03/the-top-10-digital-marketing-skills-your-team-needs-in-2019/

 

Digital Marketing 2019: 10 Top Skills your Digital Marketing Team Needs

  1. A focus on Digital Marketing Analytics
  2. Strength in Digital Project Management
  3. Video Fluency
  4. An Understanding of Artificial Intelligence (AI) for digital
  5. Strong skills in UX and Accessibility
  6. Social Media Marketing Strength
  7. Ability to develop Content Strategies
  8. Strong Paid Media Capabilities
  9. Understanding of Voice Search and SEO
  10. Native Ads Understanding

 

 


Blog Disclaimer

Any opinions expressed within the blog are those of the author and not necessarily held by Apprentify itself. Please be aware that information provided by this blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Read our other amazing blog posts
01/04/2021
My first month as a Digital Marketing apprentice at Apprentify!

How I feel about my first month as a Digital Marketing apprentice at Apprentify Hi, I’m Matt and I have successfully finished my first ever full month at Apprentify! I would love to be cliché and say how there has been a mix of up and downs, however in reality I can only think of […]

Read More
05/03/2021
What’s it Like Working for a Classic Car Auction as a Marketing Apprentice?

What’s it Like Working for a Classic Car Auction as a Marketing Apprentice? Have you wanted to be involved in marketing but also love classic cars? I’ve always been a petrol head and have previously worked as an engineer in the automotive manufacturing industry. It’s been interesting to adjust to a marketing role so here’s […]

Read More
05/03/2021
First Month as a Junior Content Producer Apprentice at Apprentify!

My First Month as a Junior Content Producer Apprentice at Apprentify! I can’t believe I’ve been a Junior content producer at Apprentify for a month now, whilst I feel like I haven’t fully settled in yet, I am starting to feel a lot more comfortable about where I fit in and what I’m doing. I’m […]

Read More
twitter-squarelinkedin-squarefacebook