There has been a revolution in apprenticeships in recent years beyond the advent of the apprenticeship levy https://apprentify.com/apprenticeship-levy/. It is quite amazing how many job roles can now be fulfilled by apprenticeships. Training companies like us here at Apprentify work hard to offer a quality results driven alternative to University and the increasingly staggering costs of attending.
I don’t think anyone is in any doubt today of the importance of digital for the future. Here in the Northwest, Manchester Digital recently carried out an audit of over 250 digital and technology businesses https://www.manchesterdigital.com/sites/default/files/Skills%20Audit%20Report%202017.pdf which detailed the struggles companies face to hire digital talent. A notable positive was that the investment in talent is increasing with over 50% of businesses stating that they had taken on an apprentice in the last year. It is easy to argue that there has never been a better time to hire a digital apprentice or indeed to be one.
Food for thought when considering what a marketing team needs is an article by Tom Treanor, a specialist in Content Marketing, Social Media Marketing, Social Business, and Search Engine Optimisation (SEO). https://blog.treasuredata.com/blog/2019/01/03/the-top-10-digital-marketing-skills-your-team-needs-in-2019/
Digital Marketing 2019: 10 Top Skills your Digital Marketing Team Needs
- A focus on Digital Marketing Analytics
- Strength in Digital Project Management
- Video Fluency
- An Understanding of Artificial Intelligence (AI) for digital
- Strong skills in UX and Accessibility
- Social Media Marketing Strength
- Ability to develop Content Strategies
- Strong Paid Media Capabilities
- Understanding of Voice Search and SEO
- Native Ads Understanding