11/03/2020

What Makes The Best Digital Marketing Apprenticeship?

Written by
Paul Drew
11/03/2020

The Best Digital Marketing Apprenticeship

- What makes a good programme or service?

At Apprentify we specialise in digital marketing apprenticeships.  From the very start we made sure that what we offered was the very best and what employers and apprentices were asking for.

For the first 3 months we spent a lot of time doing lots of research and designing.  We directly spoke to over 100 employers and apprentices not just about digital marketing but about apprenticeships as a whole.  We asked a few simple questions:

  1. What works for you right now?
  2. What areas need improving?
  3. Who do it the best and why?
  4. If you could have a magic wand what would you change?

Time and time again employers told us there were 3 main issues with apprenticeships they had utilised over the last few years:

  1. The recruitment of new talent that was out into apprenticeship roles was poor. Apprentices need to be of a certain type of behaviour and with drive, tenacity and all this had to come with time management.Not only this the apprentice needs to have a passion for the role they are going into such as digital marketing.  Employers were telling us that the apprentices were leaving after 6 or 12 months as they just not right or just did not want a career in digital marketing.  Apprentices were telling us that an apprenticeship was just not right for them or even a career in digital marketing, so they left.This is why recruitment is vital to the whole success of an apprenticeship.  Apprentify designed a whole process that takes up to 6 hours of assessment across a range of apprenticeship and digital marketing tasks.  Therefore, we know that an apprentice will be right and where they will shine.  Most importantly we identify that they want it from the bottom of their heart and not just a job in digital because it sounds cool
  2. Classroom Training is very popular, and engagement was generally classed as very good.  However, employers were telling us the amount of out of the office training in venues miles away from the office was far too much and unnecessary.They also felt that because they were classroom training, they used out of date knowledge and techniques.
  3. The final output of the apprentices.  Digital marketing especially is a programme that provides well rounded digital marketers.  This is great for the apprentice and the employer they get to focus on most areas that are important. Employers were involved from day one in the trailblazer groups but how can they develop something for everyone.  Most employers simply want an apprentice that will be experienced or enhanced in a certain discipline, something that gives them a true ROI.So the best digital marketing apprenticeship providers design something that drives extra skills, knowledge and behaviours that an employer and apprentice can harness.At Apprentify we have developed our unique path to mastery which are four paths that are not part of the apprenticeship standard.  These paths help develop extra skills, knowledge and behaviours.
  4. Best coaches and trainers. The very best apprenticeship providers have coaches that have walked the walk within the digital marketing industry.The Apprentify coaches have all been digital marketing managers or worked agency side.  We also ensure that every coach does a few industry days each year.

So all in all every provider I am sure provides a great apprenticeship programme but the very best digital marketing apprenticeship providers go that extra mile and put in that extra effort not only to make it the best programme but also the best front end (talent acquisition) and back end (development) and everything in between (coaches and programme).  It is not easy and maybe not the most profitable way, but it is right, and we believe the very best digital marketing apprenticeship providers do this.

 

Apprentify offers digital marketing and junior content producer apprenticeships, view our page on the apprenticeships service

 

 

 


Blog Disclaimer

Any opinions expressed within the blog are those of the author and not necessarily held by Apprentify itself. Please be aware that information provided by this blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Detract yet delight written farther his general. If in so bred at dare rose lose good. Feel and make two real miss use easy.
01/04/2021
My first month as a Digital Marketing apprentice at Apprentify!

How I feel about my first month as a Digital Marketing apprentice at Apprentify Hi, I’m Matt and I have successfully finished my first ever full month at Apprentify! I would love to be cliché and say how there has been a mix of up and downs, however in reality I can only think of […]

Read More
05/03/2021
What’s it Like Working for a Classic Car Auction as a Marketing Apprentice?

What’s it Like Working for a Classic Car Auction as a Marketing Apprentice? Have you wanted to be involved in marketing but also love classic cars? I’ve always been a petrol head and have previously worked as an engineer in the automotive manufacturing industry. It’s been interesting to adjust to a marketing role so here’s […]

Read More
05/03/2021
First Month as a Junior Content Producer Apprentice at Apprentify!

My First Month as a Junior Content Producer Apprentice at Apprentify! I can’t believe I’ve been a Junior content producer at Apprentify for a month now, whilst I feel like I haven’t fully settled in yet, I am starting to feel a lot more comfortable about where I fit in and what I’m doing. I’m […]

Read More
twitter-squarelinkedin-squarefacebook