My first week as a Junior Content Producer apprentice at Apprentify!

Written by
Julia Stringer 

My new role as an apprentice at Apprentify

Hi, I’m Julia and this week I’m starting at Apprentify as a Junior Content Producer Apprentice!

From a young age I have had a major passion for content creation. Having an Instagram and YouTube, making videos as a hobby, I decided I wanted to turn my hobby into a potential career path.

Around the start of my second year of A-levels I realised I had no official plan, the main reason being I was not sure what I wanted to do. Most people were putting in their university applications and I was convinced university was the only way I could further my education, but after doing some research about my options I decided an apprenticeship, specifically a Junior Content Producer role, was the way for me to go. I wanted an apprenticeship as experience is valued highly, and with an apprenticeship I could further my learning and get the experience at the same time.

I found Apprentify through the Government apprenticeship site. I was looking for apprenticeships that suited me and Apprentify offered The Digital Marketer and Junior Content Producer Programs. When I found out Apprentify wanted to interview me, Scott rang me and talked me through how the interview would take place. I was quite nervous the video interview, but Paul and Dale told me all about Apprentify and asked me questions about things I knew about so it made me feel more relaxed, although I probably still came across as quite quiet. So, I was delighted when they asked me to a task to demonstrate my skills. The following week I got a call from Scott, telling me they would like to offer me the role and my search for a job was over (yay!).



Starting Monday was quite an exciting yet nerve-wracking experience for me, considering it would be my first proper 9-5 job! Even though it is different to start work in the current “COVID” situation, I have not known anything different, so I do not have a comparison.

When first arriving at the office I was nervous about meeting everyone and what I would be doing for the next 8 hours, but as soon as I walked in, I was greeted by 5 friendly faces who were in the office today. Paul who is the managing director did my introduction and talked all about Apprentify. Initially, I felt like I was not doing enough, as my company laptop had not arrived yet. But soon I was given some tasks that I could start getting my teeth into over the next few days.



Tuesday, I got my laptop and could start working on some of our projects. I started by setting up the laptop and saying hello to co-workers over Microsoft Teams, and continued by getting a grasp on the basics of HubSpot, working through some of the online courses. Today I was also introduced to an online video creation software Viddyoze, enabling me to start making some intro-style videos around Apprentify’s branding, using the company colours, fonts, etc. Which might be used for future YouTube/informational videos.

It was quite interesting to use a different software application other than Adobe After Effects, especially as these videos were pre-made. However, I found it quite straightforward to understand and was soon enjoying creating various videos. I later showed it to everyone in the office and they all loved them, and were coming up with different scenarios we could use them in.



Wednesday, I started by joining a team catch-up meeting and seeing more faces of my co-workers. I was rather nervous in this call, as I did not really know what to say as I have only just started, but it was great seeing everyone, they were all very friendly and made me feel welcome!

After the catch-up meeting, I was updated on what my role for the business looked like. Some of these things included creating introduction videos for development coaches and updating the resources on some of the lessons, to try to make them more interactive and cleaner cut. This was exciting news for me, as I would be able to put my skills on After Effects to the test, and start being creative with my ideas. I also delved into Google Analytics and started learning about how I could potentially bring more new people to Apprentify to help boost the performance of our website.



I had my first day working from home today, which was nice as I could basically just roll out of bed and start work, although I did sometimes find it a little more difficult to concentrate as there were some interruptions throughout the day from my family but a few welcomed interruptions from my dog Teddy(!). I had a call with Sharon (Development Coach) to setup my Bud account and officially start my apprenticeship course. Then I started working on the social media calendar ideas, I began by doing research on the different National days which Apprentify could post about. I wanted to find some that would be quite light-hearted, or just celebrating an occasion, but also some that were more pressing matters, for example mental health, the environment, etc. Researching National days was quite fun as I found some that I didn’t know existed, there’s a whole day dedicated to tea!

Exploring Excel was something new to me as I had never really used it before, still some way to go though! I also updated my LinkedIn bio; I have got three followers now woohoo! To end the day, I chatted with a few more colleagues and I have been set some new projects, one of which I am starting on tomorrow.



My day started with another casual team catch-up meeting, talking about lumbar support, bald heads and pets. Meeting Smirnoff the hamster, which led to a series of pet sharing pics over the Apprentify chat. I then started working on my first official video on After Effects, introducing and explaining the Digital Marketing course. I’ve now finished it and I’m not 100% happy with it but I’m hoping Dale can give me some advice in our call later how to make it more engaging, and of course finished writing my first blog!

My first week started slowly but I can’t believe it’s Friday already and I’ve already got things to do next week. So, I’m beginning to feel a part of the team. Next week I’m hoping to make more progress with my tasks on Bud.


How do I find out more?

If, like me, you want to start your career in digital marketing through an apprenticeship then get in touch with the team through our Contact page


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Any opinions expressed within the blog are those of the author and not necessarily held by Apprentify itself. Please be aware that information provided by this blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

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