APprentify blog 

Annual appraisals - impactful or just a tick box exercise?

13/05/2019
Annual appraisals - impactful or just a tick box exercise?

All around the world, Performance Appraisals (or Performance Reviews) are recognised (amongst a number of performance management tools) as an annual event that aims to ensure individual performance is contributing to the overall department and/or business objectives. Little by little, businesses slide away from this rather archaic format of telling employees that 'Layla? She's electric,' […]

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18/04/2019
Getting Career Ready

Digital Marketing Apprenticeships Our research of our digital marketing apprenticeships in Manchester 6 months ago identified that employers and apprentices felt that they were not getting career ready when they graduated from their apprenticeship.  Although every apprenticeship has been developed by employers it is hard to categorise a broad subject or area like digital marketing. […]

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16/04/2019
Safeguarding in Apprenticeships - Are you doing enough?

Last week I attended the NSPCC Designated Safeguarding Officer 2-day course held at their Education and Training Centre in Leicester. Having worked in a few very successful (and a couple 'not so') training providers, and having completed copious online Safeguarding courses in my time, I figured that we had quite a robust policy and process in […]

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11/04/2019
Apprentify launches first digital marketing programme

Today has been a proud and amazing day. One that I have been looking forward to for a very long time. In August 2018 I set off on my mission to create the best digital marketing apprenticeship training provider. Today we had our first apprentices on programme. It has been a hard and long road […]

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09/04/2019
Code of Practice for Social Media

The BBC reported yesterday that Internet sites could be fined or blocked if they fail to tackle "online harms" such as spreading terrorist content, child sex abuse, so-called revenge pornography, hate crimes, harassment and the sale of illegal goods. It also covers harmful behaviour that has a less clear legal definition such as cyber-bullying, trolling […]

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03/04/2019
Developing a digital marketing standard that is not standard

To deliver the best digital marketer standard on the market the team at Apprentify knew that we needed to ensure at a few key areas were addressed to ensure that you would get the best service: The best - We knew that to deliver the best solution we needed to work with the best.  This […]

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02/04/2019
Apprenticeship minimum wage increase

Are your digital marketing apprentices receiving the new national minimum wage? This is great news for apprentices looking for digital marketing apprenticeship jobs. It is that time of year where the national minimum wage increases and this is no different for Apprentice's. The national minimum wage for an Apprentice has increased 20 pence per hour […]

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26/03/2019
Recruiting a new Digital Marketing Assessor..Coach..Tutor..Trainer

  Here at Apprentify, we are recruiting for a new (what we are calling...) Development Coach (or DC). Much has been said and written about how this role differs now that we are delivering Standards, compared to the old school Frameworks using QCF qualifications. Personally, I think the difference is minimal. Does the role involve […]

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22/03/2019
Turn Iron Into Gold

I saw this on LinkedIn earlier today. It got me thinking about digital marketing apprenticeships and how we can help you. A Bar of Iron Costs £5... made into horseshoes its worth is £12... made into needles its worth is £3,500... made into balance springs for watches its worth is £300,000. Your own value is […]

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20/03/2019
Apprenticeships Vs University – Is there a correct choice?

This question is on the mind of most young adults whilst completing further education in either sixth form or college. It is also one of the most difficult decisions they will have faced so far in their life, so is one better than the other? As part of my current role, I get the chance […]

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19/03/2019
Three ways Brexit will impact apprenticeships in 2019

Does Brexit make bleak reading for apprenticeships? Unless you've been hiding under a rock for the past three years to avoid any mention of the word Brexit (possibly my personal least favourite portmanteau of all time!). You may have heard that the United Kingdom is leaving the European Union on the 29th March (which at […]

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18/03/2019
Social Media Strategy Snapshot

This week I attended the Northern Business Exhibition in Manchester Northern Business Expo In addition to all the many businesses exhibiting there covering a range of industry sectors, as you can probably guess I was most interested in all things Digital and Digital Marketing.  The great thing about this particular exhibition was the number of […]

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15/03/2019
2019 Workplace Learning Report

Linkedin have launched their third annual 2019 Workplace Learning Report The 3rd Workplace Learning Report had over 3,300 responses from business talent and learning experts this year. Workplace Learning Report 2019 Key Findings Increased budgets and influence pave the way for more strategic talent development teams This is the year that L&D leaders hone their […]

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14/03/2019
Apprenticeship Levy Transfer Increase From April

Some great news for our digital marketing apprenticeship employers and especially SMEs who want to get access to apprenticeship levy funds. The ESFA are now allowing apprenticeship levy employers to transfer up to 25% of their current year pot to employers in their area, sector, supply chain, or even charities.  The funds can be used […]

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07/03/2019
Can Digital Marketing bring passion into your business?

I had the pleasure in reading a blog on apprentices bring passion into the work place by Anne Milton the Rt Hon MP and the Minister of State for Apprenticeships and Skills for the UK. It got to make me think when I have taken marketing or digital marketing apprentices into my businesses before did […]

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04/03/2019
Apprenticeship Week

Great start to Apprenticehsip Week 2019. Come and visit us on stand 105 Leeds First Direct Arena  

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26/02/2019
Digital Marketer Manchester

It's a proud day Today Apprentify is running its first digital marketer apprenticeship assessment centre in Manchester. One of the first things we decided when we set the business up was that we needed to ensure that we our apprentices and employers had a long-term partnership. Our apprenticeship assessment centre has been designed to identify […]

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21/02/2019
Apprenticeship Off the Job 20%

Off the job 20% training One of the greatest changes the government introduced when they launched the new apprenticeship levy  was the mandatory off the job 20% training.  This off the job training is the time that every employer must ensure that the apprentice will spend away from the desk.  That is a whole one […]

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19/02/2019
Chartered Institute of Marketing Fellow

So, this happened today... After 25 years in the industry I finally became a Fellow of the CIM.  One of the highest accolades in the industry. Over the last 20 years, and maybe a few more before those, I have been focused on digital marketing.  Now I have made it my mission to improve Digital […]

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18/02/2019
Top tips for bossing your digital marketing apprenticeship interview

How do you stand out against all those other candidates to land that dream digital marketing apprenticeship? Before Apprentify I spent two years working at 3aaa (Aspire Achieve Advance). Working with hundreds of candidates from all ages to assist them in achieving their goal of starting their digital marketing careers. You may not think it […]

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14/02/2019
Digital Marketing 2019

There has been a revolution in apprenticeships in recent years beyond the advent of the apprenticeship levy https://apprentify.com/apprenticeship-levy/. It is quite amazing how many job roles can now be fulfilled by apprenticeships. Training companies like us here at Apprentify work hard to offer a quality results driven alternative to University and the increasingly staggering costs […]

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12/02/2019
3 tips on how to build a Digital Marketing Apprenticeship

Three tips to build a Digital Marketing apprenticeship A digital marketing apprenticeship is to this day one of the most popular and enticing apprenticeship standards on the market. According to the most recent data from the ESFA, 3890 starts have been reported on the Digital Marketer standard since it's release in 2016. What isn't there […]

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08/02/2019
Why do we do what we do

So… WHY! I often get asked, why did I set up Apprentify and what were the reasons? To take that step away from working in a corporate world and in employment was a really hard decision.  Moving away from that safety blanket was so daunting. Then there was the mere fact that I wanted to […]

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08/02/2019
Digital Marketing Trends 2019

I have just read the 10 Digital Marketing Trends for 2019 you Should Know, from Digital Doughnut* It got me thinking are businesses and marketing totally bothered about the below trends or are they still trying to get to grips with PPC, SEO, Email marketing and general digital marketing? 10 Digital Marketing Trends for 2019 […]

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Simplifying the future!

Our digital marketing programme has been designed around the latest technologies to drive your business forward but also to simplify the complicated world of apprenticeships
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