What Makes The Best Digital Marketing Apprenticeship?
The Best Digital Marketing Apprenticeship
- What makes a good programme or service?
At Apprentify we specialise in digital marketing apprenticeships. From the very start we made sure that what we offered was the very best and what employers and apprentices were asking for.
For the first 3 months we spent a lot of time doing lots of research and designing. We directly spoke to over 100 employers and apprentices not just about digital marketing but about apprenticeships as a whole. We asked a few simple questions:
What works for you right now?
What areas need improving?
Who do it the best and why?
If you could have a magic wand what would you change?
Time and time again employers told us there were 3 main issues with apprenticeships they had utilised over the last few years:
The recruitment of new talent that was out into apprenticeship roles was poor. Apprentices need to be of a certain type of behaviour and with drive, tenacity and all this had to come with time management.Not only this the apprentice needs to have a passion for the role they are going into such as digital marketing. Employers were telling us that the apprentices were leaving after 6 or 12 months as they just not right or just did not want a career in digital marketing. Apprentices were telling us that an apprenticeship was just not right for them or even a career in digital marketing, so they left.This is why recruitment is vital to the whole success of an apprenticeship. Apprentify designed a whole process that takes up to 6 hours of assessment across a range of apprenticeship and digital marketing tasks. Therefore, we know that an apprentice will be right and where they will shine. Most importantly we identify that they want it from the bottom of their heart and not just a job in digital because it sounds cool
Classroom Training is very popular, and engagement was generally classed as very good. However, employers were telling us the amount of out of the office training in venues miles away from the office was far too much and unnecessary.They also felt that because they were classroom training, they used out of date knowledge and techniques.
The final output of the apprentices. Digital marketing especially is a programme that provides well rounded digital marketers. This is great for the apprentice and the employer they get to focus on most areas that are important. Employers were involved from day one in the trailblazer groups but how can they develop something for everyone. Most employers simply want an apprentice that will be experienced or enhanced in a certain discipline, something that gives them a true ROI.So the best digital marketing apprenticeship providers design something that drives extra skills, knowledge and behaviours that an employer and apprentice can harness.At Apprentify we have developed our unique path to mastery which are four paths that are not part of the apprenticeship standard. These paths help develop extra skills, knowledge and behaviours.
Best coaches and trainers. The very best apprenticeship providers have coaches that have walked the walk within the digital marketing industry.The Apprentify coaches have all been digital marketing managers or worked agency side. We also ensure that every coach does a few industry days each year.
So all in all every provider I am sure provides a great apprenticeship programme but the very best digital marketing apprenticeship providers go that extra mile and put in that extra effort not only to make it the best programme but also the best front end (talent acquisition) and back end (development) and everything in between (coaches and programme). It is not easy and maybe not the most profitable way, but it is right, and we believe the very best digital marketing apprenticeship providers do this.
Apprentify offers digital marketing and junior content producer apprenticeships, view our page on the apprenticeships service
The Role of Digital in Modern Marketing
Digital dominates in modern marketing. Many of the traditional, seemingly foolproof promotional techniques have become obsolete, and companies are increasingly finding themselves depending on digital marketers for results.
The rise of social media, search and PPC has signalled the end of marketing departments as advertising think-tanks. Today, they build systems and strategies, create content, construct designs, then perform analytics to continually refine their approach.
Here’s how the marketing landscape has changed since the digital age took hold…
Data acquisition and usage
Purchasing data has been common practice for years, with companies buying information which is then used to contact relevant parties in the hopes of making sales.
This is happening a lot less now, as businesses instead elect to harness data they have sourced themselves through innovative marketing. A popular move, for example, is to invite people to part with their personal information in exchange for free downloads or prize draws.
The predominance of social media has made sharing these types of competitions easier than ever – allowing companies to access a wider audience and stimulate increased participation.
The drive to digital has come with a change in behaviours. Smartphone-generated traffic has officially overtaken desktop browsing – proof of the importance of mobile-first marketing.
Producing compelling content with a persuasive call to action isn’t enough anymore. Your work needs to be formatted for mobile so that audiences can find you – after all, mobile optimisation affects search engine rankings.
It additionally needs to be digestible on smaller screens. Marketing today involves saying as much as you can in a limited space – with an attention-grabbing message that stops the user from casually scrolling past.
There’s also more commitment to longevity in business nowadays. Many entrepreneurs want to create personalities and legacies rather than engage in get-rich-quick schemes. And marketing plays a massive role in this brand-building process.
Online is the best place to shape your identity and pitch your company. But you need young, forward-thinking marketers who are in tune with the current generation’s wants and needs to ensure you’re noticed by your audience.
That’s why digital marketing apprenticeships are gaining in popularity. By recruiting fresh, tech-savvy people with an eye for online content, companies can continue to develop their brand in an effective way.
Apprentify help you write a new chapter for your digital marketing
Looking to harness the power of modern marketing? Take a progressive step for your business by recruiting a digital marketing apprentice or upskilling your current team members with Apprentify.
As well as ensuring that you’re left with a well-rounded digital marketer, Apprentify give you the opportunity to develop specialist expertise. The Path to Mastery programme leaves you with an expert in the specific area of digital marketing that will most benefit your business.
Want to learn more? For further information call 0333 996 0167 or email [email protected].
Making You Content - Apprentice Diaries - Month 3
The Apprentice Diaries: Grace’s third Month.
Amazing to read how well Grace is doing with her digital marketing apprenticeship and the real impact she is making with the team at Making You Content.
When I was looking for an apprenticeship, I was worried that I wouldn't find the right company for me. With the help of Scott and Dale at Apprentify, I was able to find the perfect apprenticeship. Scott informed me of everything during the process of the application, and he found me the digital marketing apprenticeship at Making You Content very quickly, and set me up for a telephone interview with Kelly, and then later on, a face-to-face interview. I am very happy here at Making You Content and I'm looking forward to learning more about the marketing industry through the apprenticeship. Grace Collier (Apprentice)
We appointed Apprentify to help us source a digital marketing apprentice for our growing content agency. As we’ve never hired an apprentice before, we were completely new to this arena, and SallyAnn was extremely helpful in guiding through the process and what to expect. The experience was very smooth, and within the space of weeks we had found the perfect apprentice for our agency. SallyAnn and Dale made sure the onboarding process fitted around our business, and as a result Grace has quickly settled in with the team. We’re looking forward to seeing how the programme develops and working closely with the Apprentify team to complete the apprenticeship. Kelly Gilmour-Grassam (Director)
Grace’s First Month as Digital Marketing Apprentice at Making You Content.
We are so happy to give you the first in a series of digital marketing apprentice and employer diaries from our friends at Making You Content who took their first apprentice last month Grace. Each month they will be providing a warts and all (fingers crossed!) diary of their experiences from an employer and apprentice point of view.
In addition to all the many businesses exhibiting there covering a range of industry sectors, as you can probably guess I was most interested in all things Digital and Digital Marketing. The great thing about this particular exhibition was the number of workshops available providing valuable insights designed to help people develop and enhance their knowledge.
One such workshop was on Social Media Strategy sponsored by Google Digital Garage and run by Hamida Bhatia , a Google Digital Marketing and Communications Consultant.
With over 44 million social media users in the UK, it is easy to get excited about large numbers of Vanity Followers however, to drive business and improve performance we need to attract the right type of follower remembering that attention spans are short and you need to fight hard for attention!
Quick Take Aways from the workshop include:
Pick your preferred media channel and master it whilst you grow your audience
Twitter : Good for speedy conversations
Facebook : Still the biggest and helps customers find you and see what you do
Instagram : Ideal for sharing photos and videos of your products and anything else you do
LinkedIn: Great for developing your network and connecting with peers as well as recruitment
Define your audience – Who are they and what or who influences them? Which social media do they use?
Define your goals – Do you want to generate more sales or grow brand awareness? Perhaps you need more people to your site or to give better customer service…
Define success – Growth in sales, traffic, improvement in customer service ratings or maybe an increase in brand awareness
Choose your focus – different media channels need different strategies so choose carefully between Business and Lifestyle
Think about the content you want to share such as Announcements, Products or Recurring Content to name but a few
Don't forget, once it's public, It's public!
With so many great free workshops and knowledge hubs, it is increasingly easy to be proactive when it comes to Continuing Professional Development (CPD). If you are in Manchester, Google Digital Garage has extended its presence in the city till April so why not visit!
Can Digital Marketing bring passion into your business?
I had the pleasure in reading a blog on apprentices bring passion into the work place by Anne Milton the Rt Hon MP and the Minister of State for Apprenticeships and Skills for the UK.
It got to make me think when I have taken marketing or digital marketing apprentices into my businesses before did they bring passion? I have had the pleasure in managing a few apprentices over the years. The one thing that they all came with was that gleam in their eyes and a real desire to drive themselves forward. Every one that I have had the pleasure to manage have all gone on to bigger and better things. The main thing that they brought was the passion as at the age we took them on thats all they could offer rough diamonds that if they are gleamed and shined in the right way will become the perfect gems that really drive businesses.
Going to college or university is not for everyone and so giving young people (and old) the ability to drive themselves through learning whilst they work is really important.
This week is national apprenticeship week and I have seen lots of activity promoting apprenticeships. If I could give any employer the one thing that they do bring from the very start , if assessed at the application stage, is passion.
What do you need in Digital Marketing in 2020?
There has been a revolution in apprenticeships in recent years beyond the advent of the apprenticeship levy https://apprentify.com/apprenticeship-levy/. It is quite amazing how many job roles can now be fulfilled by apprenticeships. Training companies like us here at Apprentify work hard to offer a quality results driven alternative to University and the increasingly staggering costs of attending.
I don’t think anyone is in any doubt today of the importance of digital for the future. Here in the Northwest, Manchester Digital recently carried out an audit of over 250 digital and technology businesses https://www.manchesterdigital.com/sites/default/files/Skills%20Audit%20Report%202017.pdf which detailed the struggles companies face to hire digital talent. A notable positive was that the investment in talent is increasing with over 50% of businesses stating that they had taken on an apprentice in the last year. It is easy to argue that there has never been a better time to hire a digital apprentice or indeed to be one.
Digital Marketing 2019: 10 Top Skills your Digital Marketing Team Needs
A focus on Digital Marketing Analytics
Strength in Digital Project Management
An Understanding of Artificial Intelligence (AI) for digital
Strong skills in UX and Accessibility
Social Media Marketing Strength
Ability to develop Content Strategies
Strong Paid Media Capabilities
Understanding of Voice Search and SEO
Native Ads Understanding
3 tips on how to build a Digital Marketing Apprenticeship
Three tips to build a Digital Marketing apprenticeship
A digital marketing apprenticeship is to this day one of the most popular and enticing apprenticeship standards on the market. According to the most recent data from the ESFA, 3890 starts have been reported on the Digital Marketer standard since it's release in 2016. What isn't there to like? A career building websites, getting websites ranked well through SEO and creating content for social makes digital marketing a very appealing choice for school and college leavers who are native to these platforms.
When setting up Apprentify, it was a no-brainer to run with this apprenticeship. Ex-marketers running a digital marketing apprenticeship with a commitment to doing things the right way jumped out at me straight away when I joined the business late last year. With the memories of the 3aaa demise fresh in my mind, I wanted to join a business where we could do things right and with the right people. Almost every day we see bad news stories coming out in the FE sector, and from day one we made the commitment to doing things right.
Now that we're up and running, it's given us an opportunity to take a small step back and ask "What have we learned along the way?" A popular apprenticeship standard means the market is saturated. Every provider would love to run a strong digital marketing apprenticeship for the reasons listed above. How have we tried to stand out in what is a fiercely competitive market?
Here's my top three tips in how to build an effective programme:
Top three tips
Tip #1: Go beyond the Standard
Yes, the apprenticeship resonates with young people. That's nowhere near enough! Employers don't care if your talented young people really really really want to work on Facebook all day. They care that this new hire into the business is going to bring ROI. The standard is fantastic and the vendor qualifications are valuable, but the shift to Standards from Frameworks was all about making apprenticeships employer led. Work with your clients to understand what the market needs and wants, and build a programme that resonates with them.
At Apprentify, we made the very early decision to design a Path to Masterygoing beyond the Digital Marketer apprenticeship standard offering training and qualifications that add value to employers.
Tip #2: Invest in eLearning
Technology should be driving your apprenticeships, not embarrassing them. Gone are the days where apprenticeships are solely work based and classroom taught. Portfolios have been online for years now - why are training sessions not catching up? With a wide variety of eLearning platforms out there, there's no excuse for your apprenticeship not to invest in making learning that isn't only engaging but facilitated by technology.
Our Digital Marketer apprenticeship is delivered blended through webinar sessions and a cutting edge apprenticeship management system called Bud (shameless plug) - apprentices now have a one stop shop for all of their eLearning and portfolio requirements to deliver effective apprenticeships
Tip #3: Get certified
Unfortunately, Digital Marketing as an industry likes to talk a big game. Just a quick scan on LinkedIn and you'll find experts, gurus, ninjas and growth hackers galore. Ultimately, the variety of quality in Digital Marketers leads to - to this day - questions, cynicism and suspicion about their value. To prove value, make sure you have certifications to back up your sales message.
If you're looking to stand out in a saturated market, delivering the same product as the next person will only go so far. You might undercut on price or offer a delivery model that is slightly more aligned with their needs but focus on the quality of your own product and ask yourself if you're doing the Digital Marketer apprenticeship justice.
Digital Marketing Trends 2020
I have just read the 10 Digital Marketing Trends for 2019 you Should Know, from Digital Doughnut*
It got me thinking are businesses and marketing totally bothered about the below trends or are they still trying to get to grips with PPC, SEO, Email marketing and general digital marketing?
10 Digital Marketing Trends for 2019 you Should Know
Voice Search. Voice search is undoubtedly rising in popularity. ...
Smarter Chat. Chatbots have been rising in the few recent years and still persists in 2019. ...
Augmented and Virtual Reality Marketing. ...
Live Videos - More Stories. ...
AI and Machine Learning. ...
Engagement-Based Email Marketing. ...
Rich Lead Profiling.
Browser Push Notifications
Are companies really focusing on Rich Lead Profiling or Machine Learning in marketing? Are these real trends?
I personally think that the trends never go away and that is how to get more out of online lead generation, brand awareness and grabbing attention / engagement.
Any opinions expressed within the blog are those of the author and not necessarily held by Apprentify itself. Please be aware that information provided by this blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.