Level 3 Advertising and Media Executive
| Course Duration: | 13 months plus End Point Assessment |
| Course Qualification: | Level 3 Apprenticeship |
Overview
The primary role of an Advertising and Media Executive is to promote brands through creative media campaigns to meet commercial objectives. They will work with agencies to deliver campaigns and serve adverts to customers.
The broad purpose of the occupation is to help the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all.
Key learning outcomes:
- Project management techniques
- The lifecycle of an advertising campaign
- Effectively manage timelines
- Understanding of the digital landscape
- Measure the effectiveness of a campaign
- Campaign Management
- Content Distribution
- Content Evaluation
As part of your Advertising and Media Executive L3 apprenticeship, you will complete the IPA Foundation Certificate from The Institute of Practitioners in Advertising (IPA). The IPA are the advertising industry’s professional body and support thousands of advertising professionals every year to update their skills, set standards for the advertising industry and determine best practice for advertising agencies across the UK.
