PR and Communications Apprenticeship | Apprentify

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Level 4 Public Relations and Communications Apprenticeship

Course Duration:	15-18 months plus End Point Assessment
Course Qualification:	Level 4 Apprenticeship

Overview

Public Relations & Communications Apprenticeship

From managing reputation and delivering creative campaigns to handling media relations and crisis comms, PR and Communications professionals are essential to any modern organisation. At The Juice Academy (part of the Apprentify Group), we understand the power of strategic communications and we’re here to help businesses harness it.

Whether you’re looking to upskill an existing employee or bring fresh talent into your team, our Level 4 PR & Communications Apprenticeship offers a dynamic, industry-led training solution. Developed in partnership with multi-award-winning PR agency Smoking Gun, this 13–15 month programme blends hands-on experience with in-person, expert-led training delivered in Manchester.

Equal to a first-year undergraduate degree, this apprenticeship is perfect for those starting out in the industry or aiming to take their skills to the next level. Apprentices will gain valuable insights into the world of PR, learning to protect online reputations, create and distribute compelling content, and deliver real results across digital and traditional media.

Why choose our PR & Communications Apprenticeship?

Delivered by practising industry professionals, not academic trainers
Training backed by a proven track record over 600 apprentices trained and 500+ businesses supported
High retention (85%) and distinction (94%) rates
Strong employment outcomes: 85% of learners are offered permanent roles after completion

The programme covers:

Reputation management and crisis communications
Influencer marketing and media relations
Digital PR tools and tactics
Creative campaign delivery
Communications strategy
Content production and distribution
Reporting and campaign evaluation

Whether you're an employer solving hiring challenges or an individual eager to stand out in the competitive PR industry, our PR & Communications Apprenticeship is designed to equip you with the tools, skills, and confidence to thrive.

Career path for Apprentices
Business Impact for Employers

PR and Communications Apprenticeship Career Path

Explore the potential career paths of a PR apprentice and see where your career in Communications could take you.

1. PR and Communications Apprentice

Gain experience in media relations, content creation, and campaign management while developing communication strategies.

2. PR Executive / Communications Coordinator

Take on responsibilities such as managing press releases, coordinating media outreach, and supporting reputation management.

3. Social Media Manager / Public Relations Specialist

Develop and execute social media strategies, engage with audiences, and manage brand reputation online and offline.

4. Brand Manager / Communications Manager

Oversee branding efforts, create strategic messaging, and develop communication plans that align with business objectives.

5. PR Director / Head of Communications

Lead PR campaigns, crisis communications, and internal/external messaging at a senior level.

6. Chief Communications Officer (CCO) / Agency Owner

Shape the overall PR and communications strategy of a company or run an agency offering PR services to multiple clients.

PR and Communications Apprenticeship - PR Apprentice Hiring Process

Discover how our PR and Communications apprenticeship can help you find and hire the perfect match for your business.

Getting in touch

When you take the leap and get in contact with a member of the Apprentify family, you will overcome the most crucial hurdle. From here, we will work with you to understand your goals and objectives to develop a solution best suited to your needs. We will also allow you to ask questions and show you why around 719,000 apprentices participated in an apprenticeship last year.

Tell us more

After taking the first step, it's time for you to outline what you expect your apprentice to be. Here you can tell us more about the kind of person you're looking for, the skills your business needs and the type of character you require. Once we know what you're after, we will work to find the best person out there.

Select your apprentice

Now you have told us all we need, it's time for us to advertise your business. Here we will also select the best applicants, run assessment sessions, and send you over Curriculum Vitaes. Once we've done all this, we will introduce you to the apprentices we believe will be perfect for your business.

Start your apprentice

Finally, your apprentice has completed their assessments, and you've chosen your ideal applicant; now it's time to onboard your apprentice. From this point on, you will have a hard-working employee who will receive specific training and support from their Development Coach. The Development Coach will also assist you throughout the apprenticeship journey.

Why a PR and Communications Apprenticeship?

Choosing to take on a PR apprentice as a business or embarking on the PR and Communications apprenticeship to develop your career comes with many advantages and perks for talent and business owners.

You will benefit from on-the-job learning and online training as a PR apprentice. 80% of your work time will be dedicated to your employer, and the remaining 20% will be allocated for lessons and learning activities. At Apprentify, we conduct all our learning modules online for your convenience. Our apprenticeships are a fantastic way to kick off your professional career. In addition, our courses are a great way of shaping a bright future for employers.

Our Benefits

Earn while you learn
No learning costs
Gain industry experience
E-learning
Develop skills
Receive apprentice discounts

Very good apprenticeship provider, great communication between business and students with staff that actually care.

Harry Bunn

Digital Marketer

Really helpful, jam packed full of information to help you create the best campaigns. I can't wait to put it all in to practice!

Chloe Grantham

Digital Marketer

The use of virtual classrooms is not only a helpful and interactive learning technique, it also provides the opportunity for collaboration with other apprentices which is fantastic for idea and content generation.

Andrea

Apprentice

The Digital Marketing course Apprentify offer is second to none. The use of Adobe Connect enables you to connect with others in the online classroom and allows you to feel comfortable speaking up if a concept needs explaining again. The way the course is run is thorough but maintains pace through quizzes, interactive activities and interactions with your class and tutor.

Rosie

Apprentice

After completing my Junior Content Producing course, I can certainly say that the course is exceptional. It covers a wide variety of content and helps provide significant training and support throughout the apprenticeship.

Alex Knowlson

Junior Content Producer

Superb company, really helpful advisers and presenters. They combine their knowledge of digital marketing on the whole with their experience from previous roles to provide a rounded theoretical explanation of digital marketing and back those points with examples of practical experience.

Andrea

Apprentice

FAQs

Find the answers to your questions about our PR and Communications apprenticeship and what Apprentify can offer you. Check out our FAQs.

Still have questions?

If you still have questions about our PR and Communications apprenticeship or want to know more about how we can support you, don't hesitate to get in touch today!

What are the costs of taking on an apprentice?

All apprenticeship programmes have their funding decided by the ESFA. Levy employers will have the cost deducted from their levy account. Non-levy employers will have 95% of the costs to be paid by the government, with you supplying the extra 5% as a co-investment fee. If your apprentice is between 16-18, there is no co-investment fee (100% funded).

Obviously, there is also the cost of the employee. Typically, we will not work with anyone paying under £12,000 annually.

How much do I have to pay an apprentice?

Typically, we do not work with anyone who pays under £12,000 a year. For reference, you can always look at our live Vacancies page to see what other employers are offering.

Does my apprentice have to be 16-18?

No, an apprentice can be any age nowadays as long as they are over 16. We work with apprentices who have just left school, all the way to those in their late twenties with work experience - Equally, we have a number of university graduates on the programme and even those older who are looking for a career change. Our candidates are all different ages with a wealth of different experiences.

Are they employed by my business?

Yes they are - they are on our apprenticeship training programme, but they are like any other employee with a work contract, and pension. In this respect, they are like any other employee.

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About

Level 4 Public Relations and Communications Apprenticeship

Overview

PR and Communications Apprenticeship Career Path

1. PR and Communications Apprentice

Gain experience in media relations, content creation, and campaign management while developing communication strategies.

2. PR Executive / Communications Coordinator

Take on responsibilities such as managing press releases, coordinating media outreach, and supporting reputation management.

3. Social Media Manager / Public Relations Specialist

Develop and execute social media strategies, engage with audiences, and manage brand reputation online and offline.

4. Brand Manager / Communications Manager

Oversee branding efforts, create strategic messaging, and develop communication plans that align with business objectives.

5. PR Director / Head of Communications

Lead PR campaigns, crisis communications, and internal/external messaging at a senior level.

6. Chief Communications Officer (CCO) / Agency Owner

Shape the overall PR and communications strategy of a company or run an agency offering PR services to multiple clients.

PR and Communications Apprenticeship - PR Apprentice Hiring Process

Getting in touch

Tell us more

Select your apprentice

Now you have told us all we need, it's time for us to advertise your business. Here we will also select the best applicants, run assessment sessions, and send you over Curriculum Vitaes. Once we've done all this, we will introduce you to the apprentices we believe will be perfect for your business.

Start your apprentice

Why a PR and Communications Apprenticeship?

Our Benefits

FAQs

Still have questions?

Start something new

Create new beginnings