Apprentify has secured almost £100,000 in funding from West Yorkshire Combined Authority (WYCA) to deliver bespoke training to 90 learners across the region.

Put towards Apprentify’s Introduction to Digital Marketing online course, the funding from WYCA will be used to upskill individuals looking to enter the digital marketing sector for their career, with specific targets in place to ensure people from diverse backgrounds are given access to the programme.

Apprentify is aiming for 51% of places on the course to be filled by females; 20% to be filled by people from BAME backgrounds, 15% to be filled by people with disabilities and 10% to be offered to people over the age of 50. 

Funding has come from the West Yorkshire Employment and Skills Framework, which offers a holistic approach to regional recovery and growth, focusing on helping people get the skills they need to get jobs with resilient businesses. Apprentify mirrors that objective, with its vision to arm candidates with all the skills required to be business-ready experts using nationally-available, online, flexible training solutions. 

Jonathan Fitchew, Group CEO of Apprentify Group said: “Across the UK and in West Yorkshire specifically, there is an urgent requirement for targeted education opportunities that upskill people in the specific skills that employers are looking for. Too many businesses are reporting a lack of technical and practical abilities, and this is impacting economic growth. 

“Our training courses are designed to address this, and our partnership with West Yorkshire Combined Authority will ensure that more people from the region have access to high quality, online learning that will get them into jobs faster. 

“The funding received from West Yorkshire Combined Authority supports our short and long term business objectives, and will go a long way in ensuring both candidates and employers are armed with what they need to create thriving futures.”

Learn more about our Short Courses or register your interest here.