Digital marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must, but you don’t have to recruit from the top to bring this expertise into your business.
Our digital marketing apprenticeships are designed to bring up-and-coming talent through the ranks of your organisation, offering a cost-effective way to futureproof your business. Whether you hire an apprentice or invest in your existing team, you benefit from an injection of digital marketing skills with the power to propel your organisation.
Investing in a digital marketing apprentice will benefit you immediately, but more importantly, it will prepare you for the future. As the world continues to become more technologically advanced and reliant on the internet, digital marketers ensure your business is future-ready and can help progress any organisation.
of the apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship-related learning and tasks.
of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.
of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.
of your apprenticeship cost could be covered through the apprenticeship levy.
Throughout the Digital Marketing apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and the business they work for. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.
Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.
A digital marketing apprentice has quite the journey from when they first start with little knowledge of marketing, all the way to passing their end point assessment and having an index of knowledge.
During Unit 1, learners will explore the fundamentals of marketing theory including the Marketing Mix and the product life-cycle and segmentation. They will learn about different marketing environments including agency side and in-house marketing. Finally, they’ll learn about different marketing roles and specialisms within marketing departments.
During Unit 2, learners will discover different market segmentation strategies to create effective target audiences and how to adapt communications for different audiences. They’ll learn about sales techniques and the impact of psychology on sales. Finally, they’ll learn about buyer personas and how to create business-specific personas for marketing.
During Unit 3, learners will delve into the customer life-cycle and how this impacts marketing activities for a business. They’ll explore different strategies for different marketing channels to encourage acquisition, conversion and retention of customers. Finally, they’ll learn how to calculate their customer lifetime value and create marketing strategies that prioritise different value customers.
During Unit 4, learners will explore the advantages and disadvantages of inbound and outbound marketing techniques and when to use both in a campaign. They’ll learn the fundamentals of project management and how to successfully manage a marketing campaign. Finally, they’ll learn about different internal and external factors that affect marketing and how to adapt to them.
During Unit 5, learners will begin their journey into subject matter expertise by looking at the impact of search engine optimisation across various marketing channels including blogs, articles and social media. They’ll learn about impactful metrics in marketing including click-through rates and how to avoid vanity metrics. Finally, they’ll learn how to manage the Online reputation for a business and improve customer sentiment towards their organisation.
During Unit 6, learners will develop their knowledge in the underpinning technology that the World Wide Web relies upon. They will learn about web servers and associated technologies and how they impact the role of a Digital Marketer. They’ll learn about web security and different types of web content. Finally, they’ll learn about the principles of good web design and how to create mobile optimised websites.
During Unit 7, learners will develop their knowledge in front end web languages including HTML5, CSS3 and JavaScript. They will learn how to use logical operators in both coding and marketing in general, including in CRM systems. Finally, they’ll learn how to create basic web pages using HTML and CSS to make amends on a website.
During Unit 8, learners will develop their knowledge in compatibility issues that digital marketers face on web and social platforms. They’ll learn about different web stacks including LAMP and how it works with modern websites. Finally, they’ll learn about how to test their website for errors and speed to ensure they remain well ranked on Google.
During Google Analytics (Beginner), learners will begin to understand the default reports in Google Analytics and what information they can pull from the system. They will learn how to create custom campaigns for tracking in the system. Finally, they will learn how to create custom Goals for tracking their campaigns.
During Google Analytics (Advanced #1), learners will discover how to create a measurement plan to help align their business goals with website performance. They will learn about event tracking in the system to monitor user behaviour. Finally, they’ll learn about custom dimensions and metrics and how they can be used to improve bespoke reporting.
During Google Analytics (Advanced #2), learners will learn how to analyse performance by channel and by delving into their audiences in more detail. They’ll learn how to apply segments in Google Analytics and use these to set up remarketing. Finally, they will learn how to build custom reports and dashboards for bespoke reporting.
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!
Harley Mae-Marley
Business Development at Digital Media Team
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”
Ian Browne
Lloyds Banking Group
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.
Ross Green
Managing Director at Embryo Digital
Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.
