Marketing is fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must, but you don’t have to recruit from the top to bring this expertise into your business.
Our Multi-Channel Marketer Apprenticeships are designed to bring up-and-coming talent through the ranks of your organisation, offering a cost-effective way to future proof your business. Whether you hire an apprentice or invest in your existing team, you benefit from an injection of marketing skills with the power to propel your organisation.
Investing in a Multi-Channel Marketer Apprentice will benefit you immediately, but more importantly, it will prepare you for the future. As the world continues to become more technologically advanced and reliant on the internet, marketers ensure your business is future-ready and can help progress any organisation.
of the apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship-related learning and tasks.
of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.
of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.
of your apprenticeship cost could be covered through the apprenticeship levy.
Throughout the Multi-Channel Marketer apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and the business they work for. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.
Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.
A multi-channel marketer apprentice has quite the journey from when they first start with little knowledge of marketing, all the way to passing their end point assessment and having an index of knowledge.
During this unit, apprentices will discover the fundamentals of marketing including the marketing and promotional mix. They will learn about the importance of aligning their business strategy to marketing objectives and how different stakeholders in their business affect marketing decision making. Finally, they will uncover the benefits and drawbacks of a range of marketing channels available to multi-channel marketers. |
During this unit, apprentices will develop their skills in both quantitative and qualitative market research methods to inform marketing activity. They will learn the importance of detailed and regular competitor analysis and how to use insight to inform future marketing. Finally, they will delve into the importance of assessing external suppliers before committing to purchasing external marketing goods and services. |
During this unit, apprentices will discover the complexity of the customer journey both on and offline as well as how to utilise appropriate tactics to engage customers throughout the journey. They will learn about the importance of CX in their marketing and how to manage this across a multichannel strategy. Finally, they will understand the different segmentation strategies used in marketing and how to target customers accordingly.
During this unit, apprentices will explore brand theory including how to position their business, apply brand guidelines and adopt an appropriate tone of voice. They will deepen their knowledge of copywriting and be able to adapt their content ensuring it is on brand and aligned to their marketing objectives. Finally, they develop their skills in the creative process and be able to innovate new ideas for online and offline marketing campaigns.
During this unit, apprentices will learn the key aspects of an effective marketing brief aligned to business objectives. They will develop their skills in creating effective marketing briefs and plans for short- and long-term campaigns as well as understand the key considerations in effective marketing planning. Finally, they will identify key metrics for usage in their campaigns to measure marketing effectiveness.
During this unit, apprentices will uncover the principles of content marketing and content creation as well as learn to utilise content production software to create marketing assets. They will learn about the importance of quality management in utilising marketing assets. Finally, they will discover legal considerations in content marketing which affect content design and delivery.
During this unit, apprentices will develop their skills in design and copywriting and learn how to adapt content for both online and offline mediums. They will uncover the principles of marketing communications and the importance of an ethical approach to marketing. Finally, they will strengthen their ability to adapt communications for different stakeholder types as well as internal audiences.
During this two-part unit, apprentices will begin to understand the campaign management process and the importance of reviewing campaigns throughout their duration. They will uncover various tools used in campaign management including spreadsheets, project management and data analytics platforms. Between both sessions, apprentices will work on a live project brief to develop their skills before finally learning about the importance of regular reviews as well as identifying key milestones during a campaign to ensure its success.
During this unit, apprentices will come to appreciate the importance of ROI for all marketing disciplines and develop skills in budget management for a campaign. They will learn how to measure and evaluate campaign delivery and utilise data to improve campaign performance. Finally, they will explore new technology and systems that can be used to improve ROI and increase marketing performance.
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!
Harley Mae-Marley
Business Development at Digital Media Team
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”
Ian Browne
Lloyds Banking Group
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.
Ross Green
Managing Director at Embryo Digital
Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.
Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.
