Digital marketing is a broad discipline involving a huge range of specialist skill sets. But when you bring on an apprentice, or upskill a current employee, you want to be left with someone truly qualified in their area of work – not just a capable marketer.

For a digital marketing apprenticeship to deliver true ROI, there needs to be a degree of specialisation within the broad marketing spectrum. That’s why Apprentify offer an extra qualification as part of our curriculum, designed to make your employee an irreplaceable part of your team.

The Path to Mastery, which is an optional qualification in the final months of the programme, gives learners the opportunity to advance their knowledge in a chosen area of marketing. It’s unique to Apprentify, and what’s more, it’s completely free of charge.

What is the Path to Mastery?

Where the apprenticeship itself covers the standard, core elements of marketing (including: principles of marketing, principles of coding and data analytics), the Path to Mastery gives learners the chance to gain additional skills in specialist areas, such as graphics, web design, web development or social media marketing.

This exclusive option within Apprentify’s programme makes sure learners go above and beyond the normal standard of the average Level 3 Digital Marketing qualification. It leaves your apprentice/employee with a specialised qualification to ensure they become a real asset to your company.

Anyone on or ahead of target in their studies can go down several pathways, chosen alongside their employer. By specialising in a skill set that’s most relevant to the business, employers will receive a better return on investment.

Not every company is the same, so why would the training be? With a focus on the technical as well as the engagement side of digital marketing, Apprentify will train your apprentice/employee in the skills that are relevant to your business.

How many pathways are there?

Employers and employees can choose from either the Technical Path or the Digital Engagement Pathway. Decisions should be made based on the needs of the business. Both are designed to enhance expertise in a certain area of digital marketing.

They cover:

The Technical Path

• Option one: Web design – including wireframing, UX and UI principles, branding, and CMS usage and customisation.
• Option two: Web development – including front-end coding languages, UX and UI principles, technical SEO, CRO and page speed.

The Digital Engagement Path

• Option one: Paid search – including PPC and display campaigns, video advertising, and remarketing and audience building.
• Option two: Social advertising – including Facebook and Instagram Ads Manager, becoming a Facebook Certified Professional, and image optimisation and copywriting techniques.

How does it benefit the employer?

 The Path to Mastery is a distinctive and complimentary attribute to Apprentify, that allows employers to tailor their apprentice’s learning to suit the needs of their business. This added qualification will then allow your apprentice to thrive in your company and provide you with a greater return on your investment.

 It’s not just about the here and now, either. Apprentify can also train your apprentice in skills that your company might not currently have in house, future-proofing your business and even allowing for succession planning. All in all, it has the power to boost business efficiency, open the doors to growth and ultimately improve performance.

Employees with specialised skills are highly sought after in the marketing industry. So make sure you don’t pass up this chance to develop your apprentice’s skill set in a way that’s both beneficial to you and them.

Don’t miss out on this unique opportunity

 With most training and apprenticeship providers charging thousands for the qualifications that Apprentify offer, you don’t want to miss out on this opportunity to advance your company and develop a passionate young person’s expertise.

For further information on the Path to Mastery, call 0333 996 0167 or email sallyann.coleman@apprentify.com.

To find out more about Apprentify’s programme, visit the employer's page.