Content Creator Apprentice

Overview

Having worked at Harrods and Selfridges as a qualified optician, the founder of this business is one of the UK’s first online opticians – combining designer eyewear with the most advanced optical quality.

 

As a Content Creator Apprentice for our client, you'll craft engaging content showcasing stylish eyewear. Collaborate on photo shoots, social media campaigns, and videos while aligning with their brand aesthetic. You'll learn trends, master storytelling, and share creative ideas, helping elevate their designs and captivate their audience in the fashion world.

Content Ideation and Research

• Research fashion eyewear trends, styles, and industry news to propose relevant content ideas.
• Brainstorm creative campaigns tailored to eyewear products and the brand’s audience.

Content Creation

• Write engaging product descriptions, social media captions, and blog posts about eyewear.
• Create high-quality photos and videos showcasing eyewear products, including styling tips.
• Assist in editing visual content to align with brand aesthetics and marketing goals.

Social Media Management

• Post and schedule content on platforms like Instagram, Facebook, TikTok, and Linkedin.
• Engage with followers by responding to comments and messages.
• Monitor trending topics in fashion eyewear to create timely, relevant content.

Collaboration

• Work closely with the marketing team to align content with campaigns.
• Coordinate with stylists, photographers, and models for photoshoots and promotional content.

Analytics and Reporting

• Track content performance metrics (e.g., engagement, reach, conversions).
• Suggest content improvements based on data insights to optimize campaigns.

Learning and Adaptation

• Stay updated on fashion and eyewear trends, as well as digital marketing best practices.
• Experiment with new content formats (e.g., reels, tutorials, and AR filters) to enhance engagement.

Administrative Tasks

• Organise and catalog digital assets like product images and videos.
• Assist in planning campaigns and maintaining the content calendar.

Person specification:

• Strong writing and editing skills. 
• Familiarity with social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). 
• Basic knowledge of digital marketing principles and content strategy. 
• Experience with content creation tools (Canva, Adobe Creative Suite, etc.) is a plus. 
• Ability to work both independently and collaboratively in a team. 
• 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)   
• Creative thinker with a passion for content and storytelling. 
• ​​​​​​​Eager to learn and grow in the content creation field. 
• Detail-oriented with excellent organisational skills. 

Entry requirements

5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths) 

Skills requirements

Communication skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Administrative skills, Logical, Creative, Initiative, Analytical skills, Presentation skills,

Training to be provided

The Juice Academy is a digital marketing Academy based in Castlefield, Manchester. They train up to 80 apprentices a year, whilst the apprentices work with businesses around the North West (and sometimes further afield!). The training is delivered by industry professionals from their sister company, Tangerine Communications. The Juice Academy training sessions are a hybrid of face-to-face learning within the academy in Castlefield, and online delivery via Zoom. Apprentices will also receive the on the job training in the workplace. The final three months of the course will be the ‘assessment period’ during which apprentices are expected to produce a portfolio of work and complete a series of assessments. Full digital marketing training to be provided on-the-job and off-the-job. The Juice Academy partner with Apprentify, who support apprentices in the workplace through development coaching.
The qualification will include:
•    Level 3 Content Creator

Things to consider

• Opportunity to develop into a full-time role within the Fashion Eyewear marketing team • The candidate will gain fantastic experience working within a fast-paced luxury retail ecommerce environment • Great staff discounts on designer eyewear and prescription lenses

Future Prospects

Content Creator Level 3 Qualification. Full time job role upon completion of apprenticeship.