Multi-Channel Marketing Apprentice

Overview

This is a fantastic opportunity to join a fast-growing business, working across our divisions, including Johnsons Asset 360 and Assets4Change, to help communicate our unique services, sustainability credentials and social value initiatives

Apprentify are hiring on behalf of our client.

Johnsons Asset 360 is seeking a creative and driven Multi-Channel Marketing Executive to lead the delivery of marketing initiatives across our core brands. This role is critical in enhancing our brand presence, driving engagement, and generating high-quality leads for the sales team. The successful candidate will be responsible for supporting our websites, developing content marketing strategies, creating social media campaigns and producing high-quality visual assets, including branding photos, explainer videos and client guides.

Key Responsibilities

1. Branding & Visual Identity

• Maintain and evolve the visual identity of Johnsons Asset 360 and its associated brands.
• Ensure all marketing materials align with our brand values of sustainability, innovation and social impact.
• Capture and create professional photos and videos to support branding and marketing campaigns.
• Produce branded assets for client-facing documents, presentations, and digital use.

2. Websites

• Regularly update and optimise company websites, ensuring they reflect our full-service offering and social value initiatives.
• Manage and improve the GovReuse and Assets4Change online platforms to maximise engagement and usage by government departments, schools, and charities.
• Implement SEO best practices to improve search rankings and increase website traffic.
• Ensure content is up-to-date and reflects new service offerings, case studies, and success stories.

3. Content Marketing

• Develop a content strategy to communicate the full breadth of services offered by Johnsons Asset 360 and drive lead generation.
• Create engaging content such as blog posts, case studies, whitepapers, and client guides that showcase our sustainability and social value impact.
• Develop explainer videos and ‘how-to’ guides to help clients understand and maximise their use of tools like GovReuse and AssetLogic.
• Manage email marketing campaigns to keep clients informed of new services, case studies, and social impact initiatives.

4. Social Media Marketing

• Manage the social media presence of Johnsons Asset 360, ReloPro, Johnsons Business Moves, Assets4Change and GovReuse, ensuring consistent messaging across all channels.
• Develop and deliver targeted social media campaigns to drive engagement with government bodies, corporates, schools and charities.
• Share success stories, sustainability initiatives, and social value achievements to strengthen our reputation as an industry leader in furniture reuse and sustainability.
• Monitor social media analytics and adjust strategies to improve performance.

5. Lead Generation & Sales Support

• Develop targeted marketing campaigns to generate high-quality leads for the sales team.
• Collaborate closely with the sales team to ensure alignment between marketing and business development goals.
• Produce marketing collateral, including case studies and client success stories, to support the sales process.
• Track and report on lead generation performance, providing insights and recommendations to improve conversion rates.

6. Video & Guide Production

• Produce high-quality explainer videos and client guides to communicate key tools and services, such as AssetLogic and GovReuse.
• Create promotional content that highlights our sustainability credentials, social impact and innovative service offerings.
• Ensure videos and guides are engaging, professional and aligned with client needs.

7. Market Analysis & Reporting

• Conduct market and competitor research to identify trends and opportunities in sustainability, circular economy and social value initiatives.
• Analyse marketing performance, including website traffic, social media engagement and lead generation metrics.
• Prepare reports and recommendations to improve marketing effectiveness and lead generation efforts.

Entry requirements

• A minimum of grade 4/C or above in both Maths and English at GCSE level. (Evidence required)
• Experience in a multi-channel marketing role is preferred.
• Knowledge of Adobe Creative Suite or similar is beneficial
• Excellent copywriting and storytelling skills, with the ability to adapt content for different audiences.
• Analytical mindset with the ability to track performance and make data-driven decisions.
• Strong organisational skills, with the ability to manage multiple projects and meet deadlines.

Skills requirements

Communication skills, Attention to detail, Creative,

Training to be provided

Marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must. Still, employers are beginning to realise they don't have to recruit from the top to bring this expertise into their business. There is plenty of hungry talent eager to prove their worth at an apprenticeship level. That's why we've created our Level 3 Multi-channel Marketing apprenticeship. We allow young talent to grow and fast-rising businesses the chance to futureproof their organisation. 

Apprentify's Digital Marketing apprenticeships are designed to bring up-and-coming talent through the ranks of an organisation. Our programmes offer cost-effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi-channel Marketing apprenticeship equates to an A-Level qualification, with the added benefit of on-the-job experience and sector knowledge. 

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

The Multi-channel Apprenticeship programme covers:

• Branding
• Content Marketing
• Marketing Communications
• Campaign Management
• Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

• Utilising design software to create high quality media assets
• Mastering technical marketing software including CMS and analytics platforms
• Understanding customer types in detail to maximise marketing ROI
• Effectively interpreting marketing briefs to delight clients

 

Things to consider

• Competitive salary and benefits package. • The opportunity to work on industry-leading initiatives such as GovReuse and Assets4Change, making a real difference in sustainability and social impact. • A creative and supportive working environment where your ideas are valued. • Opportunities for professional development and career progression. • The chance to be part of an innovative, growing business that is transforming the circular economy.

Future Prospects

Full-time job role upon completion of the apprenticeship training. Nationally recognised apprenticeship qualification as a Multi-Channel Marketer.