Content Creator Apprentice
| Reference | OLJ7 |
| Company Address: | Macclesfield, England , SK10 4TG |
| Course Name: | Content creator (Level 3) |
| Course Duration: | 15 Months |
| Salary: | £18,000 |
| Start Date: | 03/03/2025 |
Overview
Our client, a female-founded healthcare pioneer has transformed prescription drugs into OTC brands. They launched one of the first OTC daily contraceptive pills, revolutionising women's health. They successfully commercialise brands in women's healthcare, partner with top retailers, and drive innovation in the £288bn OTC market's evolution.As a Content Creator Apprentice, you will work closely with a range of individuals at the company, including Brand Manager, Head of Marketing, Business Assistant and the Regulatory Team.
Your key prupose will be to create engaging content for our client's brand websites, social media channels, and paid media activities; supporting the successful delivery of brand plans to meet business goals.
KEY RESPONSIBILITIES:
a) With direction from the Brand Manager and Head of Marketing, deliver compelling marketing collateral, assets, and content (video, graphics, written copy) for multi-channel campaigns.
b) Research, plan and develop content ideas to support brand KPIs; be proactive in bringing new ideas to the team.
c) Follow brand guidelines and tone of voice guidance to ensure all content is on brand and delivered to a high standard.
d) Ensure all content is approved for release, following the company’s approval process.
e) Take ownership of the brand D2C e-commerce websites, working closely with the web developer and digital agencies to manage content, deliver continuous improvement for ecommerce sales, and support the SEO strategy.
f) Following guidance from the Brand Manager, take ownership of the CRM system, delivering brand communications in line with the plan.
g) With guidance, complete exercises to analyse the market and gather market competitive information, with a view to identifying possible actions to strengthen brand positions.
h) Understand and keep up to date with the wider market and potential competitors.
i) Establish and build relationships with key internal, external and industry stakeholders.
j) Support the customer enquiries process, responding to all customer enquiries in a timely manner, in line with the company procedure.
k) Measure and report performance of content and digital marketing campaigns, assessing against goals, using relevant sites such as Google Analytics.
l) Keep abreast of new social media sites, technologies, and digital marketing trends and insights; implementing these new technologies and insights in developing campaigns.
m) Be an ambassador for our client, internally, externally and with all stakeholders.
PERSON PROFILE:
This is a role for a candidate who is a digital native, in the early stages of their marketing career looking to develop in a fast moving, entrepreneurial working environment.
1. Qualification, Experience and Technical Ability
a) IT literate (Microsoft Office, Adobe, Google Analytics, etc.)
b) Well-developed communication skills, written and verbal
c) Sound understanding of social media landscape
d) Confident in content production – written, video, design
2. Personal Skill and Ability
a. Is looking for personal development and skills/experience growth.
b. Proactive, self-starter with a ‘can do’ attitude and a keenness to ‘get things done’ ready to forge ahead with agreed plans and actions with support from others.
c. Is excited and energised by the prospect of building new products, services and brands.
d. Works in a structured, planned way with strong project management. A completer-finisher.
e. High energy, self-confident and resilient. Good team worker, capable of working in a small close-knit team.
f. Is numerate and analytical with a curious, creative, and enquiring mind.
g. Is calm, positive, and constructive in a pressurised business environment.
h. Sees the bigger picture and is excited by long term goals and opportunities.
i. Shares our client's values and is capable of being a brand ambassador.
j. Will live within commuting distance of Alderley Edge, Cheshire but with combination of weekly WFH and travel to Head Office
k. Full current driving licence.
Entry requirements
Grade 4/C or above in GCSE Maths and English. Full current driving licence.
Skills requirements
Communication skills, Attention to detail, Organisation skills, Problem solving skills, Customer care skills, Presentation skills, Team working, Creative, Initiative, Logical,Training to be provided
We recognise how important content is for businesses looking to promote, sell and market their products and services. Additionally, we know how exciting a career in content is and the vast opportunities that follow suit. That's why we've crafted our Level 3 Content Creator apprenticeship course, equal to an A-Level qualification, to help tomorrow's talent kick start their career. What’s more, we're allowing businesses to broaden their horizons when it comes to content.
Our Content Creator apprenticeship is designed to develop multimedia content from written, audio, and visual to everything in between. We allow talent to produce content that spreads across multiple platforms and media. In addition, our programme shows apprentices how to develop messaging to maximise audience engagement for brands.
Apprentify's Content Creator apprenticeships are perfect for hard-working individuals who love to express creativity through work. In addition, they are ideal for any company looking to upskill their existing content teams or bring fresh minds into their business. Our Content Creator apprenticeship opens multiple doors for you, whether you're a business owner, department manager, or talent. This opportunity allows passionate people to gain skills in a constantly growing industry.
The primary duties we cover on our Content Creator apprenticeship are:
- Plan and develop creative content aligned with the brief and budget/costs.
- Interpret the strategy and objectives of the brand and align these to the content.
- Research, prepare and develop the media messaging to maximise audience engagement.
- Develop and create written content for various media.
- Create visual and audio content for multiple media.
- Store content securely and methodically to enable efficient access and retrieval.
- Collaborate with colleagues and clients to plan and align content delivery with business objectives.
- Manage content online using appropriate tools and techniques.
- Evaluate the effectiveness of the content produced against the original plan and recommend improvements.